Cara

[THIS SECTION IS UNDER CONSTRUCTION] Cara is an prototype of an app that assists caregivers. Because of the sensitive nature of the brand, we wanted the branding to reflect the brand personality; Cara is caring, supportive, empathetic, trustworthy and reliable. We used a gentle color palette and a soft, flat illustrative style to create a comforting brand identity.

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About the project

  • Cara, Wipro

  • Anya Ermakova, Derek MacLellan, Emmy Silverman, Kevin Zwier, Logan Barnes, Lisa Hanley, Malcolm Montgomery, Zach Hoedl, Zack Holliday, Kin Lok

  • Photoshop, Illustrator, InDesign, AfterEffects, Figma

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